I often get asked by current and potential customers why they should pay for Google Apps for Work when Google provides similar services for free. Often for individuals and personal use the answer is that you shouldn t. But when it comes to the vast majority of our clients (who need these products for commercial use in their businesses) the paid Apps have huge advantages over the free versions.
Firstly, the paid Google Apps For Work include a professional customised email at your domain a must-have for all businesses.
Secondly, the paid Apps provide significantly more storage across Gmail and Drive. If your inbox looks anything like mine (or any small business owner!), you will know how important the additional storage is.
Thirdly, Google Apps For Work guarantees 99.9% uptime which is essential for smooth day-to-day operations of any business. We all know that standard Google Apps can t hold that sort of guarantee,
Fourthly, the paid version of Google Apps has much more stringent security measures, with several enhanced features unavailable to users of the free versions. In this case it s worth paying simply for peace of mind.
Lastly, there is increased functionality in Google Apps For Work that is more adapt for commercial use including its interoperability with Microsoft Outlook and complete administration of all user accounts.