During these challenging times with COVID-19, running a multi-channel business is even more important as some of the traditional business channels may be impacted with shutdowns and changed trading conditions.
You are running a multi-channel business if you have multiple sales channels or ways that your customer can buy your product. For example, you may be a wholesaler who has a sales team which visits customers taking orders, but also operates an online store where customers can but direct from you. You may also have a bricks and mortar store and have a point of sale system recording sales.
One of the key challenges with a multi-channel business is being able to keep accurate records and track of your business across all the different channels in your business. This becomes increasing difficult in fast growing businesses when you are trying to maintain multiple disconnected systems.
Having an integrated solution will reduce the amount of data entry which is required to maintain multiple systems as well as giving you a clear idea of how your business is performing across all of the different sales channels.
Some possible solutions include integrating an inventory management solutuon like Unleashed or Vend with your ecommernce platform like Shopify or Magento. If you also operate a bricks and mortar store you can integrate a point of sale solution like Vend. If you sell business to business then adding a B2B portal to assist with your order management may also improve your efficiency. Of course this will also be integrated with your accounting solutiuon either Xero or Quickbooks Online. As you can see there are lots of options, but getting the right set of solutions will greatly assist you taking your business to the next level.
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