During these challenging times with COVID-19, running a multi-channel business is even more important as some of the traditional business channels may be impacted by shutdowns and changed trading conditions.
You are running a multi-channel business if you have multiple sales channels or ways that your customer can buy your product. For example, you may be a wholesaler with a sales team that visits customers to take orders and operates an online store where customers can buy directly from you. You may also have a brick and mortar store and have a point of sale system recording sales.
One of the key challenges with a multi-channel business is keeping accurate records and tracking your business across all the different channels in your business. This becomes increasingly difficult in fast-growing businesses when you are trying to maintain multiple disconnected systems.
Having an integrated solution will reduce the amount of data entry that is required to maintain multiple systems, as well as give you a clear idea of how your business is performing across all of the different sales channels.
Possible solutions include integrating an inventory management solution like Unleashed or Vend with your eCommerce platforms like Shopify or Magento. If you also operate a brick and mortar store, you can integrate a point of sale solution like Vend. If you sell business to business, then adding a B2B portal to assist with your order management may also improve your efficiency. Of course, this will also be integrated with your accounting solution, either Xero or Quickbooks Online. As you can see, there are lots of options, but getting the right set of solutions will greatly assist you in taking your business to the next level.
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